Uber Teams With 20th Century Fox For Kingsman: The Secret Service Promotion

20th Century Fox is partnering with Uber, the ride-hailing service, for a 50-city screening of the spy thriller, Kingsman: The Secret Service.

Mashable reports that participants will receive a ticket, a free ride to see the film a month ahead of release and other perks such as a special entrance to the New York premiere.

Uber has previously offered perks for moviegoers in New York and Los Angeles. However this is the first coordinated multi-city event through its app.

The screening is scheduled to take place on Thursday at 7 p.m. local time. Users who enter a code in the app between now and 10 a.m. Thursday will receive a confirmation email.

On Thursday from 4:30 p.m. to 6:30 p.m. local time, Uber users in participating cities who select the Kings vehicle option within the app will be eligible to receive two free tickets, a free ride to the theater and a swag bag.

Participating cities include: Atlanta, Austin, Baltimore, Boston, Charleston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Grand Rapids, Honolulu, Houston, Indianapolis, Jacksonville, Kansas City, Los Angeles, Madison, Miami, Milwaukee, Minneapolis, Nashville, New York, Norfolk, Oklahoma City, Orlando, Philadelphia, Phoenix, Pittsburgh, Providence, Raleigh, Richmond, Sacramento, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa, Toronto, Tucson, Washington D.C., and West Palm Beach.

Based upon the acclaimed comic book and directed by Matthew Vaughn, Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius.

The film stars Colin Firth, Michael Caine, Taron Egerton, and Samuel L. Jackson and opens in theaters on February 13.