This time of year, Hollywood traditionally inundates theaters with their best romantic offerings to take advantage of loving couples and lonely hearts. Not exactly the ideal time to open an R-rated superhero film like Deadpool. Instead of ignoring the holiday, Fox's marketing has fully-embraced it, making the Valentine's Day-timing part of their zany and refreshingly unpredictable campaign.
They've put out romantic posters playing up the romance between Wade Wilson (Ryan Reynolds) and Vanessa (Morena Baccarin) and promos featuring Deadpool trying to act lovey-dovey. This latest promo has Deadpool lounging on a leather couch cradling a red rose and describing himself to potential admirers.
Watch the promo in the video below.
Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.
Deadpool hits theaters on Feb. 12, 2016.