Exclusive variant covers for Superman (2011) #1, Superman Adventures #1 and Batman/Superman #1 are available to customers who purchase Batman V Superman-branded Doritos products at Dollar General between now and the end of April.
And while Doritos has an exclusive digital-only Batman V Superman: Dawn of Justice tie-in comic you can get if your local Wal-Mart carries the right jumbo pack of single-serve Frito-Lay bags, in this case the comic will be an actual, printed copy shipped to your house.
Strangely, this marketing strategy didn't come to this writer via a press release or social media campaign; it simply popped up on my receipt after purchasing a 10 oz. bag of Doritos at a store after a jog in my neighborhood today.
"Your Doritos purchase earned you a FREE comic book!" The receipt read, along with a laser-printed Batman V Superman logo. When I entered the code on my receipt at doritos.com/dollargeneral, the three options (with newly-redesigned covers) popped up as seen above.
When redeemed, a notification popped up that my comic would be mailed to me for free, that it would arrive in 5-10 business days, and that a dollar would be donated to the Dollar General Literacy Foundation in my name.
...Not a bad deal, ultimately, for a $3 bag of Doritos. Also, I get to eat my chips.
The giveaway apparently started on February 21 and runs through April 28 while supplies last.
Have you seen Dawn of Justice yet? If so, go rate it in the ComicBook.com Movie Database for a chance to win your very own Armored Batman figure!
Batman v. Superman: Dawn of Justice is now playing in theaters.