Local Comics Store Spotlight: MaximuM Comics
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MaximuM Comics (Part Two)
Many articles in the mainstream media tout that comics aren't just for kids, but Bosworth worries that kids might be left behind as the medium focuses more on mature readers. Bosworth says, "Comic shops haven't always been welcoming havens for younger readers, yet this is our future readership!" That's what led MaximuM Comics to partner with the Clark County School District. They offer hour long classes to visiting students in which they cover a variety of topics including the history of comics, the teamwork involved in making comics, and the skills needed to work in a comics store. It's an educational opportunity that encourages reading and artistic expression all through the medium of comics.
MaximuM Comics has seen a very enthusiastic response to their educational programs. Students and teachers both enjoy the presentations and their are free comics for everyone as well, which isn't a bad deal. While many shops rely on regulars who have read comics for years already, MaximuM is actively discovering theirs. "We see so many kids and parents coming in to the shops that mention the presentation and it creates so many new readers and hopefully future comic shop owners!" says Bosworth.
That sense of excitement, presentation, and fun doesn't end with classes either. MaximuM hosts regular events that have given the store a party-minded persona. They often theme their events around decades with recent 80s and 90s shindigs complete with costumes, music, food, and prizes. The parties have been a big hit with the local community and also do some good work. "We love to have big events that gather the community together, always with a charitable organization as a recipient of the party's proceeds" says Bosworth. Each effort to find new comics readers is also an opportunity to support the communities in which each of the 4 MaximuM Comics locations exists.
The stores have noticed this approach changing the demographics of comics readers in Las Vegas. Over the past decade the stores have noticed a significant increase in the number of women visiting them to buy comics, meet with friends, and attend special events. The cleanly presentation, community efforts, and family-friendly attitude have made it clear these stores are open for everyone and their audience has responded. "Creating a space where everyone from all walks of life feel welcome and comfortable has been essential in growing this new segment of readership" says Bosworth. He also notes that this same philosophy has helped them to welcome back lapsed readers seeking out old favorites and new reads.
Bosworth and his team have built MaximuM Comics into a successful Vegas brand that sprawls across 4 stores in just over a decade. It's a place where all people can come to enjoy comics and one that actively seeks out new readers with a smile. MaximuM is spreading the good word of comics in one of the most traveled cities in the world. When Bosworth is asked if there are plans for expansion in the future, he answers with a wink.
"Well, we didn't name it Minimum Comics, now did we?"
Click ahead to see full details and photos of MaximuM Comics.
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Store Info
Name: MaximuM Comics
Address: Centennial Centre, Suite 120
7950 W Tropical Parkway
Las Vegas, NV 89149
Phone: 702-722-6642
Website: MaximuM Comics
Twitter: @MaximuMComics
Facebook: MaximuM Comics
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