These days, studios are putting more stock into social media when it comes to movie promotions. The digital age has taught audiences to pay more attention to Facebook posts than commercials, and it looks like one of Paramount’s upcoming flicks is driving hard traffic on the Internet. Thanks to comScore and its PreAct services, fans have learnt that Ghost in the Shell has overtaken Guardians of the Galaxy Vol. 2 with its social media buzz.
Over the last week, the cyberpunk adaptation generated more than 30,000 new conversations online. The footage came courtesy of a new TV spot for the film that aired during Super Bowl LI. Since the new footage was released, Ghost in the Shell has generated over 180,000 conversations.
As for Guardians of the Galaxy Vol. 2, the film had the most discussed trailer during the Super Bowl created 24,000 conversations last week.
Trailing behind the two films are a few familiar franchise faces. Transformers: The Last Knight generated over 21,000 discussions after its Super Bowl spot was released while Lionsgate’s Power Rangers followed shortly after. Behind the two blockbuster rests Star Wars: The Last Jedi with 20,000 conversations and Beauty and the Beast with 17,000.
So, what do you think? Tell us how excited (or not) you are to see it by Rating Your Anticipation Below!
Based on Masamune Shirow’s acclaimed manga, Ghost in the Shell is a story that marries hi-tech action and philosophical musings. The series follows Major Motoko Kusanagi, a special ops leader at the anti-terrorist organization Section 9. The heroine is also a one-of-a-kind cybernetic human with a full body prosthesis. Tasked with catching bad guys, the Major works with her colleagues to catch criminals and extremists who wish to deconstruct society’s cybernetic advancements.
Ghost in the Shell is directed by Rupert Sanders, from a screenplay written by Jonathan Herman and Jamie Moss. It stars Scarlett Johansson as The Major, Pilou Asbæk as Batou, Takeshi Kitano as Chief Daisuke Aramaki, Chin Han as Togusa, Michael Pitt as Kuze, and Juliette Binoche as Dr. Ouelet.
Ghost in the Shell opens in theaters March 31, 2017.