DC Comics Launches Android App

DC Comics today, in conjunction with comiXology have released a DC branded app for the Android. The app will offer more than 3,000 issues from the DC Comics and Vertigo libraries, priced from $.99 to $2.99 per issue. The app also offers selected free issues. "This launch is another great milestone in our digital strategy," stated Hank Kanalz, senior vice president for DC Entertainment. "Our goal is to make DC Comics available to the broadest audience possible and this Android launch extends our reach among mobile phones and tablets. We want our readers to enjoy comics whenever and wherever they want, be it at home, work or walking around San Diego Comic-Con." Users can use the Android Google In-App Billing System to streamline the purchasing process. Early reviews were overwhelmingly positive for the new app. As someone who owns an Android, I appreciate companies that build applications for the platform. There are almost as many Android users as iPhone folks these days, so DC is jumping ahead of the competition by catering to the Android crowd.