To celebrate the launch of the Defenders, Marvel Comics has enlisted a legendary artist to do a variant cover. Neal Adams will be providing a variant cover for Defenders #1. The new Defenders series is being written by Matt Fraction with art by Terry Dodson.
In addition to the Neal Adams variant cover, Marvel Comics is supporting the Defenders launch through the following retailer support program:
-A free Defenders/Avengers X-Sanction preview book in stores Wednesday, November 2nd
-Exciting new ordering incentives for retailers, announced in this week’s Marvel Mailer
-Full issue preview on Diamond Retailer Site
-Extremely limited-edition Defenders #1 Neal Adams Inked Variant
-In-store promotional items including mini-posters, postcards and more.
-Digital marketing designed to drive consumers to comic stores for Defenders #1
-Prominently placed Defenders house ads in major Marvel comics
-A month long promotion through the Marvel Comics app, designed to create greater awareness and interest in Defenders
-Defenders-centric E-mail blasts to consumers
-Mainstream press timed around the Defenders #1 on-sale
-Ads in each digital issue of Defenders #1 directing fans to check out subsequent issues at their local comic shop
The Defenders features Doctor Strange, the Silver Surfer, Red She-Hulk, Iron Fist and Namor. The covers for Defenders #1 will include a regular cover by Terry Dodson, a Stuart Immonen variant, a Neal Adams variant, a Neal Adams inked variant, a blank variant, and a “I Am A Defender” variant. Defenders #1 is scheduled to arrive in comic book stores on December 7, 2011. Check out regular Terry Dodson cover and three preview pages from the Defenders #1 below.