In 2012, Volkswagen brought the Imperial March to the Super Bowl, as costumed dogs barked out the familiar Star Wars tune. In 2011, Volkswagen scored a big hit with their pint-sized Darth Vader using the Force. However, this year, Volkswagen is ditching Star Wars in favor of Jimmy Cliff and a crazy cat lady.
With Volkswagen bailing on the Force, it doesn’t appear that any other brands are using the Star Wars franchise. In fact, the Super Bowl seems to be going all Star Trek, as Paramount has confirmed a Star Trek Into Darkness trailer will air during the second quarter of the Super Bowl and Star Trek: The Next Generation’s Wil Wheaton will appear in a Lincoln Motor Company commercial.
Of course, there are a couple ways that Star Wars still might sneak into a Super Bowl commercial. During the 2012 Super Bowl, Lucasfilm and Twentieth Century Fox aired a trailer for Star Wars: Episode I: The Phantom Menace in 3D. However, Lucasfilm just announced they have cancelled plans to release Star Wars: Episode II Attack of the Clones and Star Wars: Episode III Revenge of the Sith in 3D in theaters later this year.
Possibly the only chance of Star Wars making it onto the Super Bowl commercial playing field is with new owner Walt Disney. As like every year, Disney has reportedly bought extensive advertising space during the Super Bowl. Of course, we’re not going to get a Star Wars Episode 7 trailer since there is no footage yet, but Disney could always run a theme park commercial which includes Star Wars characters. It's also possible that they could put a teaser tag for Star Wars Episode 7 onto the end of one of their commercials, but it's probably unlikely.