With figures based on Jon Snow, Ghost and Tyrion Lannister, these are obviously just the "faces" of the line and not the entirety of it.
Still, as neither a Game of Thrones guy nor an action figure guy, I called in Savage Dragon editor Gavin Higginbotham to give us his opinion on the sculpts (and to identify the characters for me):
The guy with the wolf is called Jon Snow. He's one of the main characters (or POV characters from the books) and easily one of the most likeable. His pet Direwolf is called Ghost. They look FANTASTIC.Check 'em out below, and know that we've got more coming from Toy Fair throughout the evening.
The "imp" or Tyrion Lannister is one of my personal favourites. The outcast offspring of the world's wealthiest man, he makes up for his small size with a giant intellect. That's another good likeness. It appears to be before he attempts to go into battle for the first time but I'm not an expert.