Regal, too, has come to an agreement and resumed ticket sales.
When Disney reportedly used the year’s most-anticipated movie as leverage to get a new overall deal from exhibitors, a number of those exhibitors–including Regal and AMC–refused to play ball and halted ticket presales for Iron Man 3, which opens in the U.S. next week.
Disney had maintained that because it had been several years since they had asked for new terms, they were due for a change–especially in light of the phenomenal success of the Marvel and Pixar movies and the expected boon to theaters from a forthcoming series of Star Wars sequels from the studio. Deadline, who first reported the boycott, says that an agreement has been reached, although no details are offered.
AMC, who have held special marathon screenings for movies like The Avengers and A Good Day to Die Hard, are expected to hold an all-day Iron Man marathon next week, leading to a Thursday night midnight release for Iron Man 3.
“Iron Man 3 tickets are now on sale and we’re excited to welcome guests to the 9 PM debut and Marvel’s Iron ManMarathon at AMC, both on May 2. We thank our partners at Disney for working with us to achieve economical terms so we can present our guests with one of the biggest blockbusters of 2013 and solidly kick off the summer movie season,” said AMC in a statement.
Regal became the first of the parties to formally recognize the behind-the-scenes drama, saying, “Regal has Iron Man 3! After some extensive talks with Disney, we’re glad to say that Tony Stark will definitely be in our theatres for Iron Man 3. We’ve got Fandango working overtime right now to place tickets back on sale at all Regal Cinemas, United Artists and Edwards Theatres.”