Marvel and Pirate's Booty Collaborate On Avengers Snack

B&G Foods announced the release of a limited-edition Avengers themed Pirate's Booty multipack. Their colloboration with Marvel also includes an Avengers digital comic featuring the Pirate's Booty Pirate.

The limited-edition Marvel's Avengers themed Pirate's Booty comes in 12 packs of half-ounce Pirate's Booty Aged White Cheddar.

Marvel artists drew a custom digital comic featuring the Avengers, including Hulk, Thor, Captain America, Black Widow, and Iron Man, plus the Pirate's Booty Pirate.

"Pirate's Booty is excited to partner with Marvel's iconic Avengers," stated Eric Berniker, Vice President of Consumer Engagement and Innovation at B&G Foods.  "The Avengers are all about adventure and fun, which makes it a great fit for Pirate's Booty.  Moms will rescue the day with a snack that is baked and has no artificial colors, flavors or preservatives.  Marvel's Avengers digital comic creates a very fun and interactive experience for Pirate's Booty and Avengers fans alike."    

"Working with Pirate's Booty on the multipack and digital comic has been a great way to reach parents, kids and fans with innovative storytelling and our aspirational characters," stated Paul Gitter, Senior Vice President at Marvel Licensing.  "We are thrilled to offer Marvel's Avengers fans a great-tasting snack that is both mom and kid-approved."

The limited-edition Marvel's Avengers themed 12 packs of half-ounce Pirate's Booty are available now at retailers nationwide.  For more information and a store locator, please visit www.piratebrands.com.