Gucci Launching Star Trek Inspired Campaign

Gucci is going boldly where no fashion line has gone before.

Gucci's Fall/Winter 2017 advertising campaign is taking its queue from the science fiction of the 1950s and 1960s, which of course includes Star Trek: The Original Series. The photos included in the gallery below, shot by Glen Luchford and imagined by creative director Alessandro Michele, included homages and references to Star Trek including the design of a starship bridge set and transporter room. Check it out in the "Gucci and Beyond" video above.

"As revealed on Instagram in April in a series of videos intercepted from the furthest reaches of our solar system, this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away," Gucci's press release reads. "Human characters interact with extra-terrestrial creatures and dinosaurs on Earth and are then beamed up to surreal, psychedelic outer-space landscapes and trippy spaceship interiors, creating wild and fantastical compositions."

The original Star Trek series focuses on the 23rd-century adventures of Captain James T. Kirk and the U.S.S. Enterprise (NCC-1701), a powerful interstellar spacecraft dispatched by Earth-based Starfleet Command to explore the galaxy. Kirk commands a crew of 430 men and women aboard his starship, which can travel at speeds surpassing the speed of light. Kirk's five-year mission—and his mandate from Starfleet—is to seek out new life and new civilizations, and to boldly go where no man has gone before.

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