The LEGO Group today announce a partnership with Warner Bros. to create a series of LEGO sets based on Scooby Doo. Additionally, the Scooby Doo gang will also feature in a 22-minute LEGO animated special.
The characters of Scooby, Shaggy, Fred, Daphne, and Velma will be turned into LEGO minifigures, as well as several of the villains from their adventures. The first set in the series will be the Mystery Machine, seen above. Other will include Mummy Museum Mystery and Haunted Lighthouse playsets. The first wave of toys will hit store shelves in August.
"Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content," said Jill Wilfert, vice president, licensing & entertainment at The LEGO Group. "We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today's parents who have strong nostalgia for the LEGO brand from their own childhood."
"Scooby-Doo and his whole Gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone's favorite Great Dane to the unique interactive world of LEGO play," said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, WBCP.
"As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters," said Sam Register, president, Warner Bros. Animation and Warner Digital Series. "Scooby-Doo and LEGO fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together."