Local Comics Store Spotlight: Fantasy Shop
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Fantasy Shop
The readership at Fantasy Shops has evolved over the past few decades as well. They've witnessed all sorts of comics trends and fads pass through their doors. Through the black and white boom of the 80s and the disastrous speculator market of the 90s, Fantasy Shop has endured and thrived in their wake. Having lasted and succeeded through so much speaks to the integrity of their business model.
While the earliest years of the store were built on the very successful superhero market, things have evolved recently.
Samson says, "I would characterize our current reader base as being more open to comics as a medium of storytelling." The recent Image revival and focus on comics as an artform has helped to bring in new readers. Looking at the pull lists at any Fantasy Shop reveals new names being added to the stores. Even more exciting is that it's a mix of young, new comics readers as well as lapsed ones returning to the fold.
It is this blend of new, returning, and lapsed readers that help to make each Fantasy Shop unique. These people discover what they love and keep coming back to the specific shop in their area for more. That's how the wide array of clubs and get-togethers at each store are formed. Samson says that's how they become the "home of book clubs, board game meet-ups, role-playing game groups, and more and more and more."
Looking at such a notable success story makes one question what the future ought to look like. Samson says great comic store staffs must be three key things: "welcoming, knowledgeable, and around whom people feel comfortable." The individuals who man the counter and stock the shelves are the foundation on which any store is built, and the community of that store on top of it. Having people who make both returning customers and new faces feel at home ensure a store can service their community well.
The magic of these four stores is not a secret being kept within Missouri, however. The owners of the store have worked hard at creating a guide for successfully starting, owning, and managing a local comic book shop. It covers the things that both we at ComicBook.Com and their loyal fans adore, as well as the brass tacks like finding a location and managing bills. For as much joy as a comics store can bring to its staff and community, it's also a business. The folks at Fantasy Shop recognize the importance of both and are eager to share their ideas with other prospective owners.
You need look no further than the four Fantasy Shop stores nestled nearby one another to discover their greatest secret though. While they form a cohesive brand, each location offers something special. Their staff are as unique as their offering, and their clubs are as diverse as their customers. Driving a couple of dozen miles reveals an entirely different neighborhood with their own preferences for comics and games. Fantasy Shop has found its success in celebrating that diversity of interests, providing Missouri with a wide-range of homes for comics readers and gamers.
Click ahead to see the store info and photos of Fantasy Shop.
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Store Info
Name: Fantasy Shop
Address: 10560 Baptist Road
St. Louis, MO 63128
Phone: (314) 842-8228
Website: Fantasy Shop
Twitter: @FantasyShopSoco
Facebook: Fantasy Shop