How Marvel Animation Is Accidentally In-Sync With Marvel Studios

It may surprise some fans to know that Marvel's Spider-Man is not the product of a corporate master plan to maximize synergy across the Spider-Man brand.

Sure, the debut of an animated series starring a teenage Peter Parker shortly after the theatrical release of Spider-Man: Homecoming, which also stars a teenage Peter Parker, is sure to help the brand identity, but it turns it out that was more happenstance than calculated maneuver.

"Actually, no. Truly, we started development two years ago," executive producer Cort Lane tells ComicBook.com. "But as we were moving forward with development, we heard the direction they were going with the movie and I think everyone across the Disney organization was happy with the synergy."

Robbie Daymond plays Spider-Man in the new animated series and you can hear him in action in the exclusive clip included in the video above. Daymond says the synergy between Marvel's Spider-Man and Spider-Man: Homecoming helped put him at ease in his performance as well.

"I was glad when I saw which way it was moving too," Daymond says. Because I remember going to [Captain America:] Civil War and the first time he spoke I was like, phew, because we had just been in production a few months or whatever and I was like, 'Oh, he doesn't sound that different.'"

"To be honest, I think both the movie and us here are trying to capture something and when Robbie came in, we weren't just going for youth, we weren't just going for a specific thing," executive producer Kevin Shinick adds. "He encapsulates everything that we were looking for in Spider-Man, his enthusiasm, his youth, his naivete, in some way, and it was great."

The producers also explained the decision to feature a young Spider-Man.

"We're very inspired by the Spider-Man of our youth and particularly even way back to Stan Lee and Steve Ditko's Spider-Man, who was a teenager who was just figuring everything out, being a teenager in the world but also dealing with his powers," Lane says.

Marvel's Spider-Man airs Saturdays on Disney XD.