Marvel Announces Upgraded AR App, More Features, Better Performance

Today at South By Southwest Gaming, Marvel Comics announced a major upgrade to their Marvel AR [...]

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Today at South By Southwest Gaming, Marvel Comics announced a major upgrade to their Marvel AR app. "It was just time," John Cerilli, VP of Content & Programming, said. "After concentrating on the actual content going into the app and pumping it full for nearly two years, we realized the app itself may not be giving users the best experience it can." The key element of the upgrade should be noticeable right away, according to Cerilli. "The app itself will function a lot faster and smoother than it has lately," he promised. "We've done a ton of work to make certain of that." It's not limited to that, though; Marvel promises more features. "We promise more 3D!" Cerilli said. "One of the finest executions we've done to date was seeing Cap fight Wolverine in our AVENGERS VS X-MEN Hardcover. Fans really loved it. We really loved it. So we've figured out a way to budget for them and when fans see what we have in store with some of the new 3D executions, they're going to love it. We're also really fond of our Marvel Science series and have a great relationship with some world class thinkers, so you'll see a lot more of that, too. "The user immediately gets drawn into a world of Marvel that many of us who work here live every day. Hearing directly from creators, listening to an expert about what broken bones and internal injuries Wolverine would have to heal from after being thrown out of an airplane and following the antics and exploits of the editors who work so hard to bring you Marvel comics every week—this is what Marvel AR and Marvel in general is all about." Cerilli acknowleged that some fans in the past have tried and then abandoned the AR app, but that he urges those people to try it again with the new features.

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