Mountain Dew, in their continued partnership with 20th Century Fox, has begun their “Unleash Your X” program, unveiling exclusive content from X-Men: Days of Future Past.
The content will include interviews with the stars of the film, as well as posters and character dossiers. The first two exclusive content videos, featuring Hugh Jackman and Professor X, have already been released online.
New content will be released via Mountain Dew's Facebook page, where fans can also create their own mutant profiles.
“Just as every X-Men mutant has their ‘X’ – or their own individual power – Dew is encouraging fans around the world to express their unique skills and passions,” said Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo. “The ‘Unleash Your X’ program X-Men: Days of Future Past content that fans can only get through Dew. We’re taking the Dew Nation inside the film in ways no other brand can.”
In X-Men: Days of Future Past, the X-Men send Wolverine to the past in a desperate effort to change history and prevent an event that results in doom for both humans and mutants.
X-Men: Days of Future Past comes to theaters May 23.