Even in the mid-sixties, Superman was no stranger to merchandise. Since his 1938 debut, the hero’s image had graced everything from wooden dolls to wind-up toys to even shampoo. But by modern standards, there still hadn’t been a Superman action figure. Ideal Toys changed this in 1966, when they would become the first manufacturer of … Continue reading Superman’s First Action Figure Had an Identity Crisis Before the Hero Ever Did And the Story is Wild