In one of the final major video game releases of 2024, Marvel launched Marvel Rivals, its first major free-to-play, live-service “hero shooter” game. Uncharacteristically for the mighty Marvel hype machine, the game arrived with a surprisingly low-key marketing campaign. As it turned out, that didn’t matter — within days, Marvel Rivals became a global hit … Continue reading Marvel Rivals’ Hellfire Gala Tie-In Could Point to the Future of Marvel Comics