Blizzard Entertainment and Twitch are teaming up for a really special promotion. The two gaming giants announced a two-year worldwide collaboration today, which will see Twitch streaming every major Blizzard esports event. Blizzard is getting more exposure, Twitch will be attracting tons of new viewers by appealing to the Blizzard faithful, and (most importantly) Twitch Prime members are going to get lots of free loot.
As part of this partnership and promotion, Twitch Prime members all over the world are entitled to unlock special in-game loot and deals for games like Overwatch, Hearthstone, and Heroes of the Storm. Starting today, through August 10, all Twitch Prime members will receive a Golden Loot Box for Overwatch, which is guaranteed to contain one legendary item for one of the in-game heroes, and no duplicates. Over the coming months Twitch Prime members will receive 10 additional loot boxes.
"We founded Twitch as a gaming platform heavily based on our community's reaction to games like Blizzard’s StarCraft II," said Kevin Lin, COO, Twitch. "Since then, our large, but tight-knit community, our constantly evolving suite of interactive features, and a native emote-driven chat language celebrated by viewers enable us to support and grow Blizzard esports in a manner that best serves our collective fans. This includes providing Blizzard fans with exclusive in-game content for those who subscribe to Twitch Prime, another defining and cherished component of our brand."
“We’ve had great experiences and a long history of working with Twitch, and we’re thrilled that this landmark agreement with them will help us bring some of the most exciting esports action in the world to Twitch fans and everyone who follows Blizzard esports,” said Frank Pearce, chief product officer and co-founder of Blizzard Entertainment. “Our esports communities are vital to us. We know there are millions of people out there who love Blizzard esports as much as we do, and we’re committed to making sure they’ll be able to cheer on their favorite players in all of their favorite Blizzard games for a long time to come.”
Make no mistake, we're excited for Blizzard and for Twitch, but mainly we're just excited to be getting a ton of free loot out of this deal. Remember that a Twitch Prime membership is included with Amazon Prime, so if you're a Prime member, your first Golden Loot Box is already waiting for you. Log on to Twitch to claim it!