NBA 2K18 Changes Their Microtransaction Approach After Major Backlash

NBA 2K18 only just launched for a variety of platforms but it seems that the latest basketball title is already in some hot water. The negative player feedback is regarding the Neighborhood Social Space that allows a new layer of immersion within the game, but many feel that they way the company handled the microtransactions for the 2K18 release very poorly and immediately called for drastic changes.

With the latest NBA title, Virtual Currency is dispersed that can be used to enhance the overall game experience such as cosmetic items and skill adjustments. Virtual Currency is available through playing the game itself, though the way the developers set it up it requires quite a bit of grinding to achieve any substantial amount thus encouraging players to spend real-time money for in-game perks. Apparently, it takes hundreds and hundreds of games in order to achieve a certain earnings that amounts to anything for cosmetic purchases and rating improvements.

Another call for change from players addresses the prices that were in the game at launch. A simple hair style can cost up to 1,500 VC, with other aesthetic customization options reaching high VC levels as well. Because so many called out the way the customization features were handled, as well as the overall currency system, immediate changes have been implemented.

Haircuts, coloring and facial hair are now 100 VC. Want to make sure it's realistic going forward! #NBA2K18

— Ronnie 2K 2K18 (@Ronnie2K) September 19, 2017

Though this is a good start, many players are saying it isn't enough. As of right now, the game doesn't give players the option to "try-before-you-buy" when it comes to customization, and with VC difficult to come by, many want the option to make sure they like what it is they are purchasing before throwing away Virtual Currency. Seems reasonable, most games with character customization allows for players to see the changes before they are applied. As more potential changes become available, it is possible that the backlash will ease accessibility for those looking for a more unique game experience.

We've even mentioned this very same issue in our review. Though the game was incredibly enjoyable and very true to the brand, the issue of the game's social space and microtransactions did come up:

"I really do wish 2K Sports would calm down on Microtransactions. The game relies on using a currency system to unlock new goods for your player so you can boost their skills, and provides a secondary option to buy them with money. Some players will obviously go for this in order to get better on the court, resulting in a "pay to win" structure. It doesn't ruin the game, but progress needs to be earned, not purchased – and I hope 2K Sports will consider doing away with having them so heavily. We can already hear the complaints now."

NBA 2K18 is currently available for Xbox One, Xbox 360, PlayStation 4, PlayStation 3, PC, and the Nintendo Switch.