'Pokemon Go' EX Raids Aren't Kid Friendly
Pokemon Go's most controversial feature has another major flaw that is hurting its youngest [...]
Advertising Laws and Pokemon Go
The problem with kids and EX Raids is that most EX Raids are currently taking place at sponsored gyms. In the United States, Starbucks and Sprint both paid Pokemon Go money to turn the majority of their store locations into either PokeStops or gyms. Other countries have sponsors too, and it seems that Niantic is holding EX Raids at sponsored locations as much as possible.
However, several countries have laws on the books against advertising to kids, and Niantic was petitioned to abolish Sponsored locations by an organization attempting to abolish advertising for children in the United States. As a response to this pushback, Niantic decided to remove all sponsored locations from any accounts registered to a player under the age of 13.
While that was probably a bit of an annoyance to younger players, it didn't become a problem until Niantic started holding the majority of the EX Raids at sponsored locations. Since kids can't see the Sponsored gyms, they can't do raids there, which means they aren't eligible for EX Raids at those locations.
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The easiest solution to preventing kids from getting alienated is to stop holding EX Raids at sponsored locations. We know that Pokemon Go isn't entirely opposed to having EX Raids at "normal" gyms, but it seems that they're currently limiting them mainly to locations that they know won't mind the influx of traffic. This could be just during the testing phase of EX Raids, or it could be a more permanent plan to help justify the money Sprint, Starbucks, and other sponsors are putting into the game. After all, making it so that you can only get the game's most powerful Pokemon at a sponsored location is a great way to ensure players visit advertisers.
Still, alienating Pokemon Go's youngest group of players isn't great and is a good way to turn parents and other family members who play with those kids away from the game. Pokemon Go needs to come up with a solution to this problem soon before EX Raids get finalized or they could lose a sizable chunk of its players.
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