By now you've probably heard that Activision has a pretty clever plan in place to get Call of Duty: WWII players to buy more loot boxes. If you're behind, this is the short version: Players will now open their loot boxes in a giant social space where up to 48 players can all hang out at the same time. When you open a loot box in this social space, all of the players around you will be able to see your rewards and prizes spill out of the box. It's a shared viewing experience. Now, we finally have some video footage of what this will look like in practice:
The above footage is taken from Reddit user 'cuzseile,' who posted it to pretty positive reactions. As you can see, when you have a loot box ready to open, you'll have to find an open spot on in the shared environment. Once you mark your territory, everyone around you will see the crate fall from the sky, and pop! Your prizes fill the air, one by one, while your friends and opponents watch in envy. If that doesn't generate more loot box sales, I don't know what will.
There's one thing about this video that has players feeling pretty salty, though, and it's not the loot box viewing party.
It didn't take long for everyone to realize that players are hanging out on Normandy beach. This left a really bitter taste in everyone's mouths, and comes across to most as woefully distasteful and out of touch.
It's been over 70 years since the battle of Normandy and the events of D-Day, but we can't pretend like it doesn't feel strange to all gather together to chat, open loot boxes, and argue with foul-mouthed pre-teens in a virtual space representing a real and historical place where many thousands of lives were extinguished in a stretch of hours.
Other players are just genuinely upset that the science of loot box seduction is still evolving and being celebrated:
What do you think? Is Activision taking things too far with this new loot box system, or is this just the world we live in now?