Two major Marvel Comics-based comic book movie trailers enter: one leaves on top. Despite his reputation for being the best there is at what he does, Wolverine got taken down by a baby talking tree and an anthropomorphic raccoon in the battle of the teaser trailer last week. Guardians of the Galaxy Vol. 2 beat out Logan in social media buzz, but if you watched last week's ComicBook Now episodes, you probably already caught onto that when ComicBook.com's Brandon Davis played the GotG V.2 trailer on repeat.
According to comScore, Guardians 2 won the social media war with 108,000 conversations about the teaser; remember, that's all conversations, so if twenty people replied to one person's tweet, that's one conversation. Logan, meanwhile, had 83,000 new conversations on social media, debuting one day later. The first reviews of Doctor Strange helped launch 39,000 new chats about the next Marvel Studios film, hitting theaters next week, while Rogue One: A Star Wars Story had 33,000 new talks last week despite the trailer hitting the week before.
Assassin's Creed also had a trailer (a full one, no less) debut last week, and garnered 20,000 social media conversations from it. A far cry from the Marvel movies, sure, but as a video game film it should give 20th Century Fox some hope of success.
Guardians of the Galaxy Vol. 2 is actually the farthest away of all those films, not debuting until May 5, 2017. The movie, a sequel to James Gunn's surprise hit, continues the adventures of Star-Lord, Gamora, Drax, Rocket, and Groot, while adding to the team and exploring new relationships in the cosmic corner of the Marvel Cinematic Universe. It's said to be even more stand-alone than the previous film, despite it debuting one year (almost to the date) before the universal-consequences Avengers: Infinity War that is said to bring the Guardians down to Earth (literally).
Logan, meanwhile, will continue Fox's trend of opening an X-Men movie in the early months of the year, hitting theaters March 3, 2017. The film is Hugh Jackman's finale as Wolverine, marking his ninth time in the role including cameos. In the film, set in an as-yet-undisclosed future, an aged and worn down Logan, slowly losing his powers and finally meeting mortality, joins up with Charles Xavier for one last mission: protecting a little girl (who happens to be a clone of Logan).
The Guardians of the Galaxy Vol. 2 "Sneak Peek" as it was officially called garnered 7.25 million views on the official Marvel youtube channel since its launch last week. Logan, meanwhile, with a day less, had 12.1 million views on the official 20th Century Fox youtube channel. While neither of those come close to encompassing the full amount of trailer views (Logan even moreso since a Red Band international trailer was released shortly after the initial one), it does give some look at how the trailer itself was received.
In 2017, comic book fans will have a plethora of choices in movie theaters, with Logan, Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming, and Thor: Ragnarok all adapting characters and concepts from Marvel Comics, and Wonder Woman and Justice League coming alive off the pages of DC Comics. Add to that foreign comic adaptations Ghost in the Shell and Valerian and the City of a Thousand Planets, and we have an unprecedented eight comicbook film year ahead of us.