The footage in the eighteen second video appears to be the same, or at least very close to, the teaser video shown at Brazil's Comic Con Experience last week. It starts from first person, from Spider-Man's perspective, as he talks to Happy Hogan, who reminds him that a case was delivered.
"A minor upgrade from Tony Stark..." Peter Parker, played by Tom Holland, says. He opens the case, and next we see, Spider-Man is leaping from a building, extending his web-wings and gliding away. "This is the coolest thing I've ever seen!" he exclaims.
The trailer for the film will debut on Jimmy Kimmel Live Thursday night. The late night talk show on ABC has been used as a platform for promotion and debut of many superhero films over the last couple of years - when it comes to Marvel, that's a bit of corporate synergy as ABC and Marvel are both owned by Disney. Of course, in the case of Spider-Man: Homecoming, while it exists in the Marvel Cinematic Universe, it's technically still produced by Sony Pictures.
Thanks to a landmark rights-sharing deal, however, Sony and Marvel Studios now share Spider-Man and his supporting cast, allowing Marvel's movie characters, like Happy Hogan (Jon Favreau) and Tony Stark/Iron Man (Robert Downey, Jr.) to make appearances in Sony's Spider-Man films, and bringing Spidey himself into Avengers movies like Captain America: Civil War and the upcoming Avengers: Infinity War.
The big question now is: will we actually get first-person footage in the final movie? It would be an interesting new take, and not something that's been done extensively with any superhero. With Spider-Man's unique perspective when it comes to webslinging, it could be an interesting (or for the faint-of-heart a potentially nauseating) experiment, if only for a short moment or two in the film.
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"A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Marvel Studios' Captain America: Civil War, begins to navigate his newfound identity as the web-slinging superhero in Spider-Man: Homecoming."
The cast features Tom Holland (In the Heart of the Sea), Michael Keaton (Batman, Birdman), Zendaya (K.C. Undercover), Donald Glover (The Martian, Community), Jacob Batalon (North Woods), Laura Harrier (One Life to Live), Tony Revolori (The Grand Budapest Hotel), Tyne Daly (Cagney and Lacey), Bokeem Woodbine (Fargo), with Marisa Tomei (My Cousin Vinny, The Wrestler), and Robert Downey Jr. (Iron Man, The Avengers). It also includes Martin Starr (Silicon Valley), Kenneth Choi (The People vs. O.J. Simpson), Michael Mando (Better Call Saul), Selenis Leyva (Orange is the New Black), Isabella Amara (The Boss), Jorge Lendeborg, Jr. (Graceland), JJ Totah (Liv and Maddie), Hannibal Buress (30 Rock), and Jacob Batalon (North Woods).
The film is being directed by Jon Watts (Cop Car, Clown), based on a screenplay by Jonathan Goldstein & John Francis Daley (Vacation reboot) and Jon Watts & Christopher Ford and Chris McKenna & Erik Sommers.
Spider-Man: Homecoming hits theaters July 7, 2017.
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