Wired Magazine has been working with Warner Bros. over the past year on some viral marketing for Batman v. Superman: Dawn of Justice, involving faux interviews with villainous tech mogul Lex Luthor (Jesse Eisenberg).
That viral marketing campaign seems to have reached its climax with the special edition of January's issue of Wired, which features Luthor on the cover.
You can see the cover in this photo, posted to Instagram.
A photo posted by Cheryl Vuong (@cherylvuong) on
Fearing the actions of a god-like Super Hero left unchecked, Gotham City's own formidable, forceful vigilante takes on Metropolis's most revered, modern-day savior, while the world wrestles with what sort of hero it really needs. And with Batman and Superman at war with one another, a new threat quickly arises, putting mankind in greater danger than it's ever known before.
Check out when Batman v. Superman: Dawn of Justice and other movies are coming out in ComicBook.com's Movie Release Schedule.