The Marvel NOW! logo looks to be disappearing from the covers of Marvel Comics in December as the publisher announced today that they will indeed launch the long-rumored second phase of the publishing initiative--now titled "All-New Marvel NOW" and featuring a handful of new titles as well as a new look for the covers that doesn't feature the Marvel NOW! logo.
All-New Marvel NOW begins December 24 with Avengers No. 24.NOW, according to USA Today.
The issue appears to feature a new "#1" logo on the cover along with "Rogue Planet," which we're assuming is the title of the arc. They may, then, be using a philosophy similar to that used in Amelia Cole--keeping the numbering of the actual title constant but then also having numbering depicted on the cover that indicates the issue's place in the current story and therefore never rises so high as to seem daunting to new readers.
Select NOW issues of ongoing series will also have a digital code for the first collection of issues in the hopes of getting new or lapsed readers caught up.
"If you haven't been reading Hulk or Captain America or Thor, here's a spot where you can start cleanly and get on board," said Marvel executive editor Tom Brevoort.
Along with the new cover treatment for Avengers, USA Today has cover art for Inhuman by Matt Fraction and Joe Madiurera and All-New Invaders by James Robinson and Steve Pugh. They also affirm earlier reports that both Black Widow and Silver Surfer comics are coming soon.
"Our catalog rolls deep," says Marvel editor in chief Axel Alonso, "and it's giving people fresh, new voices, breathing new life into characters that quite frankly just deserve their own spotlight."