There are more than 1,000 Avengers vs. X-Men launch parties happening on Tuesday night, according to Marvel Comics, but they're especially interested in four of them--in New York, Los Angeles, Overland Park, Kansas and Portland, Oregon--where creators are making personal appearances to promote the events. Midtown Comics in Times Square--a favorite location for such events with both DC and Marvel Comics, will feature an appearance by artist Adam Kubert with editors Axel Alonso, Tom Brevoort and Nick Lowe.Writers Ed Brubaker and Jason Aaron will appear at Meltdown Comics in Los Angeles and Elite Comics in Kansas, respectively, while both writer Matt Fraction and editor C.B. Cebulski will appear at Excalibur Comics in Portland. Avengers vs. X-Men #1, widely expected to be the best selling single-issue superhero comic of 2012, will kick off not only a months-long mega-event at Marvel but also the launch of their new Marvel AR (Augmented Reality) app, a smartphone and tablet app that allows fans to point their camera at a comic book page and see special features from animation and commentary to earlier versions of the page in question. The app, announced at SXSW Interactive last month, is being touted by Marvel as the future of comics, integrating the digital experience with paper comics in order to appease both digital and analog readers (as well as the all-important direct market, who are uncomfortable with digital's unlimited backstock, lower price points and convenient availability and worry that outlets like ComiXology and GraphicLY will hurt the comics retail industry. Marvel just recently transitioned their mainstream superhero line to day-and-date digital availability. Here's how the publisher describes the events:
Tomorrow, be the first to experience the explosive opener to the year's most anticipated comic event, Avengers VS. X-Men, at your local comic shop! That's right True Believer, tomorrow night at 8PM (local time)*, be the first in line at one of over 1,100+ Avengers VS. X-Men Launch Parties to find out what sends Earth's Mightiest Heroes to the shores of Utopia for all-out war! It's the biggest comic event of the century and we want YOU to get in on the excitement. Do you stand with the Avengers? Or the X-Men? We've loaded up participating comic shops with Avengers (or X-Men) themed exclusive mini posters, buttons, variants, lithographs and more, but the only way to get them is to show up! Plus, don't miss out on the opportunity to meet some of the creators behind this epic event at these select comic shops! Midtown Comics – Times Square Special Guests: Adam Kubert, Axel Alonso, Tom Brevoort & Nick Lowe Special Avengers VS. X-Men #1 Variant by Skottie Young AND a LIMITED EDITION Avengers Vs. X-Men New Era Cap Available 200 W 40th St New York, NY 10018 www.midtowncomics.com Elite Comics Special Guest: Jason Aaron 11842 Quivira Rd Overland Park, KS 66210 www.elite-comics.com Meltdown Comics Special Guest: Ed Brubaker LIMITED EDITION Avengers Vs. X-Men New Era Cap Available 7522 West Sunset Boulevard Los Angeles, CA 90046 www.meltcomics.com Excalibur Comics Special Guests: Matt Fraction & CB Cebulski 2444 SE Hawthorne Blvd Portland, OR 97214 https://www.excaliburcomics.net/ Want to see if your retailer is participating? Check out Marvel.com (https://marvel.com/news/story/18430/avx_launch_parties) for a full list of retailers hosting Avengers VS. X-Men Launch Parties! Can't make it to any of these events yourself? Tune in to Marvel.com, facebook.com/marvel orgplus.to/marvelentertainment beginning at approximately 8 PM EST tomorrow, April 3 for live coverage of theAvengers VS. X-Men Launch Party at Midtown Comics in New York, featuring Adam Kubert, Axel Alonso, Tom Brevoort and Nick Lowe! Which team will reign supreme? Join the conversation on Twitter with #AvX! For more on Avengers VS X-Men, please visit https://avx.marvel.com AVENGERS VS. X-MEN #1 (JAN120625) Written by BRIAN MICHAEL BENDIS Pencils by JOHN ROMITA JR Cover by JIM CHEUNG ON SALE TOMORROW! *Avengers VS. X-Men Launch Party start times may vary, check with your local retailer for details.