Box Office: Disney's Cinderella Smoked The Competition Friday With $23M

Bibbidi-Bobbidi-Boo! Walt Disney Studios can breathe a collective sigh of relief and pass out the cigars. Their latest live-action adaptation of a Disney animated classic has smoked the competition. Kenneth Branagh's Cinderella pulled in $23M on Friday and is now expected to bring in $70.5M for the weekend. If that figure holds up, Cinderella will have the 13th best opening weekend for a Disney film - slightly better than 2004's The Incredibles ($70.4).

Women came out in droves for Cinderella. 77% of the audience was female and 56% were under the age of 25. It didn't matter if they were young or old, male or female, the film scored 'A' and 'A+' CinemaScores.

Meanwhile, interest in Liam Neeson as an action star appears to be waning as his latest film Run All Night only pulled in $3.9M on Friday. It is now expected to have an $11.44M opening weekend. On a positive note: audiences gave it an 'A-' CinemaScore, so there is some hope for good word-of-mouth.

1). Cinderella (DIS), 3,845 theaters  / $23M* Fri.
3-Day: $70.5M / Wk 1

2).  Run All Night (WB), 3,171 theaters  / $3.9M* Fri.
3-Day: $11.44M /Wk 1

3). Kingsman: The Secret Service  (FOX), 2,635 theaters (-466) / $1.62M Fri. (-27%)
3-Day: $6.2M (-25%)/ Total Cume: $107.1M/ Wk 5

4). The Second Best Exotic Marigold Hotel (FSL), 2,022 theaters (+449) / $1.6M Fri. (-40%)
3-Day: $5.79M (-32%)/Total Cume: $18.2M/Wk 2

5). Focus (WB), 2,855 theaters (-468) / $1.6M Fri. (-45%)
3-Day: $5.5M (-45%)/Total Cume: $43.6M /Wk 3

6). Chappie (Sony), 3,201 theaters (0) / $1.5M Fri. (-66%)
3-Day: $5.46M (-59%)/ Total Cume: $23.2M /Wk 2

7). SpongeBob Movie: Sponge Out of Water, 2,659 theaters (-438)  / $954K Fri. (-31%)
3-Day: $4.6M (-31%)/Total Cume: $155.2M/ Wk 6

8). McFarland USA (DIS), 2,455 theaters (-337) / $961K Fri. (-34%)
3-Day: $3.5M (-33%) /Total Cume: $34.8M/ Wk 4

9). Fifty Shades Of Grey (UNI/Focus), 2,039 theaters (-749) / $936K Fri. (-47%)
3-Day: $3M (-45%)/Total Cume: $161.2M/ Wk 5

10). The Duff (CBS/LGF), 2,301 theaters (-258)/ $921K Fri. (-40%)
3-Day: $2.9M (-38%)/Total Cume: $30.1M/ Wk 4