Box Office: Insurgent Matches Divergent With $54M Opening Weekend
On Friday, Insurgent grossed $21.3M which was a bit shy of Divergent's $21.8M Friday. Then on [...]

On Friday, Insurgent grossed $21.3M which was a bit shy of Divergent's $21.8M Friday. Then on Saturday, Insurgent scooped up $19.875M, which was a tad bit more than Divergent's $19.85M last year. Based on these figures, Lionsgate expects Insurgent to finish the weekend with $54M, which is 1% off of Divergent's $54.6M opening weekend.
Meanwhile, Disney's Cinderella will finish in a strong second place with $34.4M weekend. It was only down 47% from last week and now has a 10-day cume of $122M. Sean Penn's R-rated action film The Gunman bombed. It'll finish in fourth place with only $5M debut. The film "drew an older male crowd with 83% over 25 and 61% guys."
Box Office Top Ten (via Deadline):
1). Insurgent (LG), 3,875 theaters / $21.3M* Fri. / $19.8M Sat. (-8%)/ $12.8M Sun. (-35%)/ 3-Day: $54M / Wk 1
2). Cinderella (DIS), 3,848 theaters (+3) / $9.5M Fri. / $15.3M Sat. (+61%)/ $9.6M Sun. (-37%)/ 3-Day: $34.4M (-47%)/Total Cume: $122M/Wk 2
3). Run All Night (WB), 3,171 theaters / $1.4M Fri./ $2.25M Sat. (+60%)/ $1.46M Sun. (-35%)/ 3-Day: $5.1M (-54%)/Total Cume: $19.7M/Wk 2
4). The Gunman (OR), 2,816 theaters / $1.7M* Fri./ $1.9M Sat. (+13%)/ $1.2M Sun. (-38%)/ 3-Day: $5M /Wk 1
5). Kingsman: The Secret Service (FOX), 2,233 theaters (-402) / $1.27M Fri. / $2.1M Sat. (+66%)/ $1.2M Sun. (-43%)/ 3-Day: $4.6M (-26%)/ Total Cume: $114.5M/ Wk 6
6). Do You Believe? (PF), 1,320 theaters / $1.2M Fri. /$1.3M Sat. (+8%)/ $1.5M Sun. (+15%)/ 3-Day: $4M / Wk 1
7). The Second Best Exotic Marigold Hotel (FSL), 2,016 theaters (-6)/ $962K Fri. /$1.5M Sat. (+60%)/ $948K Sun. (-38%)/ 3-Day: $3.4M (-40%)/Total Cume: $24.1M/Wk 3
8). Focus (WB), 2,055 theaters (-800) / $940K Fri. /$1.47M Sat. (+57%)/ $885K Sun. (-40%)/ 3-Day: $3.3M (-42%)/Total Cume: $49.4M /Wk 4
9). Chappie (Sony), 2,429 theaters (-772) / $705K Fri. /$1.15M Sat. (+63%)/ $790K Sun. (-31%)/ 3-Day: $2.65M (-54%)/ Total Cume: $28.3M /Wk 3
10). The SpongeBob Movie: Sponge Out of Water (PAR), 1,980 theaters (-679) / $582K Fri./ $1M Sat. (+86%)/ $730K Sun. (-33%)/3-Day: $2.3M (-42%)/Total Cume: $158.7M/ Wk 7