Promotional tie-ins for The Dark Knight Rises continue to be unveiled. The latest tie-in involves both Dale Earnhardt Jr. and Mountain Dew. Fans were given four different designs to vote on to be featured on Dale Earnhardt’s No. 88 Cheverolet, and Dale Earnhardt Jr. revealed the winning design at the Hendrick Motorsports Fan Fest in Concord, N.C.
The winning design for the hood features the Bat Shield. In addition to the Dark Knight Rises hood design, Batman and Bane are also featured on either side of the car. "DEW and Dark Knight fans have spoken, and it's pretty cool that the paint scheme they picked is the one I helped create," remarked Dale Earnhardt Jr., who is driver of the No. 88 Chevrolet for Hendrick Motorsports. "Now that the winning design has been selected, I can't wait to see how fans will react to the car on the track in Michigan."
"We're not surprised that the DEW Crew chose the scheme with both Batman and Bane as the winning Dark Knight-inspired design for Dale's Diet Mountain Dew No. 88 car," said Brett O'Brien, Vice President of Marketing for Mountain Dew. "Aside from the Tumbler, I don't think you could find a cooler ride."
The winning design will appear in a race for the first time in Michigan on June 15. Mountain Dew has other tie-ins with The Dark Knight Rises planned, such as a new limited-time-only flavor, Mtn Dew Dark Berry, inspired by the film, and special 16-oz cans of DEW that feature a bat symbol that transforms to the distinctive green color of DEW when chilled. The limited-time offerings will hit shelves in mid-June.