Fifty Shades Of Grey Dominates With $91M Opening; Kingsman Submits $39M Debut

Friday's North American box office numbers are in and Deadline is reporting that Fifty Shades Of Grey is bound to beat to break some box office records this weekend and Matthew Vaughn's Kingsman: The Secret Service will have a distant, but satisfying second place finish.

Fifty Shades Of Grey spanked the competition with $31M on Friday and is now on track for $83M this weekend and $91M 4-day total. That tops Garry Marshall's Valentine's Day, which had set the Valentine's Day ($23.4M) and weekend ($63.1) records in 2010.

20th Century Fox's comic book movie Kingsman: The Secret Service, which was directed by Matthew Vaughn and stars Colin Firth, pulled in $10.5M on Friday and is now set to have a solid $35M opening weekend and a $39.4 four-day total. It is Vaughn's second best opening weekend after 2011's X-Men: First Class ($55.1M).

Audiences gave Kingsman a 'B+' Cinemascore, while Fifty Shades Of Grey only received a 'C+' Cinemascore.

1). Fifty Shades of Grey (UNI), 3,646 theaters  / $31M Fri.* / 3-Day: $83M/4-Day: $91M/ Wk 1

2). Kingsman: The Secret Service  (FOX), 3,204 theaters  / $10.5M Fri.* / 3-Day: $35M/ 4-Day: $39.4M/ Wk 1

3). The SpongeBob Movie: Sponge Out of Water (PAR), 3,654 theaters (+13)  / $6.6M Fri. (-56%)/ 3-Day: $26.6M (-52%)/4-Day: $36.1M/Total Cume: $99.2M/ Wk 2

4). American Sniper (WB), 3,436 theaters (-449)/ $3.79M Fri. (-39%) /3-Day: $16.4M (-29%)/4-Day: $19.2M/Total cume: $307M/ Wk 8

5). Jupiter Ascending* (WB), 3,181 theaters (0) / $2M Fri. (-68%) / 3-Day: $7.1M (-61%)/ 4-Day: $9.1M/Total Cume: $31.7M/ Wk 2

6). Paddington (TWC), 2,244 theaters (-644) / $869 Fri. (-22%) / 3-Day: $3.9M (-25%) / 4-Day: $5M/Total cume: $63.2M /Wk 5

7/8). Seventh Son (UNI), 2,874 theaters (-1) / $915K Fri. (-60%)/ 3-Day: $3.3M (-54%)/4-Day: $3.8M/Total Cume: $13.1M/ Wk 2

The Imitation Game (TWC), 1,551 theaters (-412) / $790K Fri. (-38%) / 3-Day: $3.3M (-29%)/4-Day: $3.9M/Total cume: $80M / Wk 12

9). The Wedding Ringer (Sony), 1,456 theaters (-682)/ $617K Fri. (-53%) / 3-Day: $2.3M (-50%)/4-Day: $3.1M/ Total cume: $59.2M /Wk 5

10). Black or White (REL), 1,591 theaters (-232)  / $602K Fri. (-53%)/ 3-Day: $2.3M (-49%) / 4-Day: $2.69M/Total cume: $17.4M/Wk 3