HBO announced new details on their standalone streaming service, HBO NOW, at the Apple Live event held on Monday. The service will be available through Apple devices beginning in April, right in time for subscribers to enjoy the fifth season of Game of Thrones.
HBO NOW offers every episode of every season of HBO’s original series, plus access to newly released movies, original HBO Films, documentaries, sports and comedy and music specials. HBO NOW is the first time that costumers have access to HBO’s library of content without needing a cable subscription.
Beginning in April, customers can subscribe using the HBO NOW app on their iPhone, iPad or iPod touch, or through their Apple TV, for $14.99 a month. Subscribers will also be able to watch via HBONOW.com. HBO is also offering a 30 day introductory free trial period to new HBO NOW customers who sign up through Apple in April.
HBO is also in discussion discussions with other distributors and digital partners to offer HBO NOW on other platforms. At launch, HBO NOW will be available on iOS devices and on PCs.
Check out a promo video below:
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, chairman and CEO, HBO, via press release. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air – this is huge.”