Dark Horse Comics has teamed with Swift Media to release digital stickers, photo filters, and phone themes based on characters from Hellboy, Itty Bitty Hellboy, and Usagi Yojimbo comics. The products are available via BBM, Photofy, PicsArt, CocoPPa, and Xbox Live Marketplace. Swift has also launched three standalone emoji keyboards in the App Store and Google Play.
“We are excited to be working with Swyft Media to bring iconic Dark Horse characters to Xbox and mobile devices everywhere. These products present a whole new way for fans to support and engage with their favorite Dark Horse characters, and we have high expectations for the program. Speaking personally as a superfan of both Usagi Yojimbo and Hellboy, I’m particularly thrilled that they are the first two brands to be launched,” said Dark Horse’s director of digital publishing, Mark Bernardi, in a press release.
These new products are just the beginning of a larger digital product push by Dark Horse.
“Dark Horse Comics is home to some truly remarkable heroes, with an extremely dedicated fan base, and younger consumers love being able to access and share their favorite characters with their friends,” said Evan Wray, cofounder and general manager of Swyft Media. “Swyft Media’s network offers the opportunity to reach millions of consumers across the world, providing them with fun, engaging, and personalized content to share with their friends. Brands love this approach because it allows them to create an emotional connection with consumers while helping to drive brand awareness, loyalty, and stickiness in the places young consumers spend a lot of their time today: social media and messaging apps.”
See what the Dark Horse Emoji looks like in the gallery below.