Iron Man 2 Boosts ABC To Its Most-Watched Tuesday In 2 Months


The network premiere of Marvel's "Iron Man 2" proved to be a big hit for ABC. "Iron Man 2" powered ABC to its most-watched Tuesday in 2 months and its top non-sports adult 18-49 performance since May.

"Iron Man 2" aired opposite Fox's season premieres and NBC's unscripted originals ("MSQ"/"America's Got Talent" penultimate episode). ABC was up by double digits week to week in Total Viewers (+15% - 3.8 million vs. 3.3 million) and Adults 18-49 (+33% - 1.2/4 vs. 0.9/3).

Of course, ABC offered an extended trailer for Thor: The Dark World and new promos for Agents of S.H.I.E.L.D. during Iron Man 2, which likely help to attract more viewers.