In spite of a bit of derision from the hardcore fans, Iron Man 3 won the night when it came to audience response at MovieTickets.com.
Iron Man 3 and The Fast & Furious 6 Super Bowl advertisements scored big. In a targeted survey of nearly 3,000 active moviegoers conducted by the popular movie site, Iron Man 3 rated as the #1 movie-related Super Bowl commercial most remembered; and the spot for The Fast & Furious 6 most convinced moviegoers to see it in theaters when released.
The site conducted a survey of active moviegoers to rank the most effective movie commercials aired during yesterday’s broadcast of the Super Bowl. The survey targeted actual moviegoers to determine which spot cut through the media clutter, and how effective those commercials were at convincing viewers to buy tickets.
Of the nearly 3,000 MovieTickets.com registered users that were surveyed, 65% said they watched the entire game from kick off to the end. Of those that watched the entire game, MovieTickets.com collected the following data which includes data about social media usage and YouTube:
The commercial for Iron Man 3 was the most remembered, with 79% saying they remembered seeing the ad during the game followed closely by the commercial for The Fast & Furious 6 (77%). Star Trek Into Darkness and Oz the Great and Powerful were a virtual tie for third with 69% and 68%, respectively, while World War Z came in far below with only 48%. Both men and women polled said that Iron Man 3 and The Fast & Furious 6 were their top two most-remembered ads. The commercial for The Fast & Furious 6 (84%) and Iron Man 3 (82%) nearly tied for the top spot of most remembered by those under the age of 25. Women under 25, as well as adults 25 and over, had a little different view from the men under crowd with Iron Man 3 (74%) followed closely by The Fast & Furious 6 (70%).
The Fast & Furious 6 commercial did the best at encouraging fans to go see the movie in theaters and was broadly the most effective ad in that respect; people over 25 still preferred Iron Man 3.
The topic of the new Star Trek Into Darkness mobile app was a favorite among MovieTickets.com survey respondents. Overall, only 3% of survey respondents that watched the entire game also downloaded the new Star Trek Into Darkness app. The app was downloaded more by the under 25 population.