The controversial “Life With Archie” #16, which features a gay wedding, has sold out according to Archie Comics. I suppose the sell out really isn’t a surprise, seeing how much press—both good and bad—the issue has garnered.
Major news outlets, including Fox News, ABC News, CNN and Reuters jumped all over the story, leading to a storm of criticism of the comic book. The conservative group One Million Moms called for a boycott of the issue, as well as retailers such as Toys-R-Us which carry the comic book. And, like all controversial topics, it just lead to the selling of more copies.
“Life With Archie” #16 centers on Kevin Keller, the first gay character in Riverdale. Keller, a military veteran, met his black husband while serving in Iraq. (No word on whether or not any anti-mixed marriage or Aryan Nation-type groups boycotted the issue). If folks think that Keller is going away, think again. “Kevin will always be a major part of Riverdale, and we’re overjoyed, honored and humbled by the response to this issue,” said Jon Goldwater, Co-CEO of Archie Comics. “Our fans have come out full force to support Kevin. He is, without a doubt, the most important new character in Archie history. He’s here to stay.”
The issue is the most recent in a series of issues by the publisher which pulls controversial topics from the headlines. Our own Russ Burlingame will have more on this strategy later this week.
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