Having already passed 4 million fans on Facebook and 300,000 Twitter followers, Marvel launched a Tumblr blog today as part of a "Social Media Fan Appreciation Day" event that includes offering free shipping on orders from Marvel's store, a 99-cent sale on Incredible Hulk books through ComiXology and exclusive art and previews through their social media sites.
The Marvel store sale is particularly notable given DC's high-profile revamp of their own store yesterday. Looking to "avenge" a day of lower sales while the competition reduced prices?
Included in the "exclusives," so far, are a Spider-Man mini-poster by various artists and made available through the Facebook page (shown at right) as well as a first look at Spider-Men #2 by Sara Pichelli (below).
Keeping with the Spider-Man theme, they've released a special video preview of an upcoming episode of Disney XD's Ultimate Spider-Man (seen below), featuring the webhead's first meeting with Doctor Octopus. It's from a future episode, though, not from this week's episode, which features Wolverine and is written by comics luminary Brian Michael Bendis.
Besides the exclusive content, Marvel has a few nice things that have been circulating on their social media presences today, too: The publisher has assembled a tribute to famed western comics artist Tony DeZuniga, co-creator of DC's Jonah Hex and a frequent contributor to Marvel's Rawhide Kid even some superhero material for the publisher.
They're also running a contest for fans to enter to win a drawing from Sideshow Collectibles to celebrate the release of their Iron Man Mark VII figurine.