Nintendo is already reaping the benefits from Pokemon GO. The company's stock went up 25% during trading on Monday, with a final price of 20,420 yen (or $199 in US Dollars). The company has added nearly $9 billion dollars in value in first two days of trading.
Analysts estimate that Pokemon GO is generating $5 million in revenue a day, even though the game hasn't been released outside of the United States, Australia and New Zealand. It's expected that Nintendo's revenue will soar even higher once the game is released in Japan, where Pokemon is as popular today as it was twenty years ago, and elsewhere around the world.
Nintendo isn't the only company trying to profit from Pokemon GO. Dozens of businesses are encouraging players to visit their stores and catch Pokemon while purchasing merchandise. Some will even offer a discount if you catch a Pokemon while shopping.
Nintendo projects its annual revenue will increase by 33% because of its entry into mobile gaming. Nintendo is working on several other mobile games in addition to Pokemon GO.
Last year, Nintendo, the Pokemon Company and Google invested $20 million in Niantic Labs, which developed Pokemon GO's technology. Based on the game's early performance, it seems that Nintendo has made back its investment with interest.