Sci Fi Channel To Change Name And Image


For the past 16 years, fans of science fiction, low budget horror, and really cheesy made-for-TV movies have called the Sci Fi channel home. Now, in an attempt to revitalize the entire network, Sci Fi Channel will be known as SyFy. Along with the phonics-friendly respelling, the channel will also get a new logo and a new tagline-“Imagine Greater.” Sci Fi Channel president Dave Howe claims that while the company will still be devoted to all things science fiction, the network hopes to offer programs that expound on more than just space travel, alien encounters, and life in the future. "While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming," said Mr. Howe. "Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand." Howe expects some fans of the channel to be upset about the changes. However, what many fans don’t realize is that the re-branding of the network started years ago with shows like Eureka, which is about a town of geniuses who often create gadgets that go awry. When it re-launches on July 7, SyFy will keep many of the shows that have made the Sci Fi Channel a hit. Over time, the newly christened channel will begin to debut new series in hopes that the network's line-ups matches its new attitude. Amongst the new shows are Warehouse 13, which combines Indiana Jones with the X-Files, and Caprica, the highly anticipated prequel to Battlestar Galactica.