The trailer isn't the only thing Legendary and Blizzard shared with Warcraft fans today.
During a presentation at BlizzCon, the first line of Warcraft movie products -- including toys/figures, high-end collectibles, jewelry, electronics, and more -- were unveiled.
Spanning high-end collectibles, mass market figures and toys, premium apparel, consumer electronics, jewelry and publishing, fans will at BlizzCon are able to see a range of new products from Weta Workshop, Jakks Pacific, 3D Systems, Funko, Insight Editions, Titan Publishing, J!NX, RockLove Jewelry, Maybang’s Collectibles and Mtime. They can view and, in some cases, pre-order the products on the 3rd Floor of the convention center.
“For us, it always starts with the fans, and BlizzCon is the epicenter of Warcraft fandom,” said Legendary CMO Emily Castel. “We are really excited to finally show off the amazing partners and products we have lined up in support of the movie.”
You can check out the official rundown of the new vendors and their offerings below.
Underlining Legendary’s commitment to authenticity, the same company responsible for creating much of the armor and weaponry for the film, Weta Workshop, was commissioned to create a number of consumer items for Weta’s Warcraft collection. Now fans get the opportunity to pre-order signature collectibles including Alliance Armor figures and weapons, and a statue of the orc character Orgrim.
"Weta Workshop has brought to Warcraft an uncompromising passion for artistry and quality,” said Richard Taylor, CEO and Co-Founder of Weta Workshop. “For the team here, it's been incredibly exciting to have helped make the world of Azeroth a reality, first through the creation of armor and weapons for the Alliance, and now through a range of quality collectables including jewelry, weapons, armor and figures made by the same artists who worked on the film."
Jakks Pacific will showcase a broad range of figures and role play items, giving BlizzCon fans a chance to view them ahead of their official launch at Toys “R” Us in March 2016. “Jakks Pacific is thrilled to be partnering with Legendary to help bring these iconic characters to life,” said John Blaney, EVP of Marketing at Jakks Pacific. “Our team worked closely with the filmmakers to create highly detailed figures and role play items for fans to collect. We are thrilled to debut the line to the most passionate Warcraft fans at BlizzCon 2015.”
3D Systems will make all 4 statues from their Warcraft character collection available for pre-order at BlizzCon 2015 including: Lothar, Durotan, Gul’dan and Orgrim. Additionally, Funko will debut concepts for their upcoming line which will be available in April 2016 just ahead of the film’s release.
Insight Editions/Titan Publishing
Continuing their tradition of granting fans immersive behind-the-scenes access to their films, Legendary again partners with Insight Editions to showcase sample pages from the forthcoming art book, Warcraft: Behind the Dark Portal. The book offers fans a comprehensive look at the making of the Warcraft film, featuring amazing concept art and exclusive cast and crew interviews. The full book will be available for pre-order during BlizzCon. Additionally, Titan Publishing will be producing both a prequel novel and a film novelization.
J!NX/ RockLove Jewelry
Also on display will be T-shirts from J!NX, and new Warcraft designs from RockLove Jewelry. “Warcraft’s world is rich with mystery and drama,” said Allison Hourcade, President of RockLove. “I’m spoiled for inspiration! With the debut of the Doomhammer Necklace and other first-look jewelry designs, I hope to bring fans of all ages a little bit of wearable Warcraft magic.”
Maybang’s Collectibles will present Warcraft consumer electronics items for pre-order, including power banks and a phone docking station.
Serving as Warcraft’s licensing agent in China, Mtime has begun development on a wide array of film-inspired consumer products and memorabilia, specially created for the region’s enthusiastic fanbase.
The entire range represents one of the largest licensing programs Legendary has ever delivered, a testament to the scope and scale of the Warcraft brand, and the depth of fan excitement around next summer’s film release.
From Legendary Pictures, Universal Pictures, Blizzard Entertainment and Atlas Entertainment, Warcraft hits theaters in June.