As revealed today in the Hollywood Reporter, Valiant Entertainment and the popular YouTube Channel CineFix have come together to produce the Unity #1 8-Bit Evolution Variant – a fully animated 8-bit cover.
How's that work? Fans can use any smartphone to read the QR code embedded in the cover to unlock an exclusive CineFix "8-Bit Cinema" animated short starring the team of heroes at the center of the story – X-O Manowar, Toyo Harada, Eternal Warrior, Ninjak and Livewire.
"We couldn't be more excited to work with Valiant on this unique opportunity," said Philip Byron of BermanBraun, the media company behind CineFix. "It's not everyday that you help launch a major comic book series through digital video. The collaboration between UNITY #1 and '8-Bit Cinema' is a prime example of transmedia storytelling."
"This really is a dream project for Valiant," said Valiant Executive Editor Warren Simons. "We've been huge fans of CineFix's '8-Bit Cinema' since day one, and the CineFix team, along with our Assistant Editor Josh Johns, have managed to the capture the heart and soul of the characters behind Unity."
The issue will be 100% returnable for qualifying retailers and feature five limited Pullbox Exclusive Variants (available to fans who pre-order with their local retailer) from a number of top comics talents including Bryan Hitch, J.G. Jones, Travel Foreman, Paolo Rivera and Clayton Crain.