HBO Global Licensing today announced a partnership with California wine company Vintage Wine Estates to produce a collection of Game of Thrones wines, including a Chardonnay, a proprietary red blend, and a reserve-style Cabernet Sauvignon, based on with the hit show and its characters and credited to Seven Kingdoms Wines.
“Any fan of Game of Thrones appreciates the role wine plays in the saga,” vintner Pat Roney, President and CEO, Vintage Wine Estates, said in a press release. “We are very excited to partner with HBO to give those fans some delicious wines to sip as they plot their own paths to the Iron Throne.”
On Game of Thrones, the Lannisters are frequently seen enjoying wine throughout the series, but wine is factored into scenes set in regions of Westeros from Dorne to The Reach. Tyrion’s wit sharpens and wisdom grows deeper when a wine is in the mix, as evidenced by one of his most famous quotes, “That’s what I do: I drink and I know things.”
“Given the prominent role of wine on Game of Thrones and our previous success in the beverage category, an officially licensed wine for the show feels like a natural extension for our fans,” explained Jeff Peters, Director of Licensing and Retail for HBO. “Game of Thrones wines most definitely will add to the fan experience as the battle for the Iron Throne heats up heading into the final seasons.”
Game of Thrones wines will be available nationally in 750ml bottles in Spring 2017. Suggested retail price for Game of Thrones Chardonnay and Game of Thrones Red Blend is $19.99; Game of Thrones Cabernet Sauvignon is $39.99.
Take a peek at the Game of Thrones wine collection bottles in the gallery below.
Game of Thrones Season 7 will return to HBO in summer 2017.
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