HBO And Ommegang Brewery Announce Fan-Selected Game of Thrones Beer "Valar Morghulis"
Brewery Ommegang and HBO have announced the newest addition to their line of Game of Thrones [...]
Brewery Ommegang and HBO have announced the newest addition to their line of Game of Thrones inspired beers, Valar Marghulis. The title was chosen in a fan vote held via Facebook in Decemeber, as well as the style of beer, an Abbey Dubbel. The beer's label will feature the "two-headed" coin given to Arya Stark by Jaqen H'ghar when he taught her the words, which are High Valyrian for "all men must die." Valar Morghulis has become Arya's mantra and the central theme and tagline for the fourth season of Game of Thrones. In the Facebook poll, Valar Morghulis beat out Seven Kingdoms (Tripel), Hand of the King (Quad) and Khal (Quad).
"The fan response to the beers has been so incredibly positive that we thought it would be a fun reward to ask them to play an active role in selecting the fourth beer," said Bill Wetmore, Director of Marketing for Brewery Ommegang. "It's not uncommon to hear 'valar brewghulis' spoken in the halls of the brewhouse, so we were secretly hoping that Valar Morghulis would be the winner. Our brewers are also excited to brew a Dubbel, a classic Belgian beer style, and have some great ideas to make this release extra special." Valar Morghulis follows Iron Throne Blonde Ale, Take the Black Stout, and Fire and Blood Red Ale in the Game of Thrones themed line of beer. The limited runs of Iron Throne and Take the Black sold out in a few weeks, and Fire and Blood Red Ale is also selling out quickly, despite being brewed at nearly double the volume of the first two beers. "The fan base for Game of Thrones keeps growing larger as each new season debuts, and the popularity of the beers is growing right along with the show," said Josh Goodstadt, Vice President of HBO Global Licensing. "For this fourth beer, we found the perfect opportunity to give those diehard fans the power to choose what beer they wanted to drink, and we can't wait to share this special brew with them this fall." "The Dubbel is one of the most recognized beer styles in Belgium and this is a very tasty version of that style," said Mike McManus, Ommegang Innovation Manager. "Valar Morghulis is a complex beer, much like the stories surrounding the phrase." Valar Morghulis will be available this fall.0comments