Local Comics Shop Spotlight: All Star Comics
02/15/2017 02:54 pm EST
All Star Comics (Part 2)
The difference at All Star Comics is clear when you walk in the door. It is a store designed to welcome and provide customers a space to explore and spread out. Rather than filling it with as much merchandise as possible, All Star Comics is selective with how it fills areas of the store and prioritizes customer experience. Mitch says "Our customers comfort while shopping with us has always been paramount and giving them the space to feel like they won't knock something over is very important." Rather than rushing in to find a book and feeling the urge to leave, All Star customers are invited to hang out and enjoy their surroundings.
That invitation doesn't begin at the door either. All Star Comics also makes sure to stay involved with its community, both the people of Melbourne who already read comics and those who still need to discover them. Part of that can be found in an active social media presence. Customers can easily stay in the know even when they're not in the store. There's also a regular schedule of events to provide unique experiences and opportunities that the Melbourne comics community can't find elsewhere. It's not a competition, All Star Comics is purely interested in offering new opportunities and experiences to their customers.
Perhaps the best example of All Star Comics' community building comes not from the owners, but one of their staff, Cazz, and two customers, Soph and Naja. Together they created and organized the All Star Women's Comic Book Club (ASWCBC). It quickly became one of the biggest comic book clubs for women in the world and has inspired an array of similar clubs throughout Australia. Mitch says the ASWCBC was formed with the goal of "inviting women readers to spaces they would feel comfortable in sharing their love for comics with other female fans." It was so successful that it led to a 2-day event called the Women in Comics Festival, meant to showcase creators, teach aspiring artists about the craft, and highlight a rare international creator visit with Hope Larson. The staff at All Star Comics were incredibly proud to host the event and continue hosting the ASWCBC.
That club along with the open, friendly environment of All Star Comics has already led to a shift in the customer base over only 6 years. Mitch says that the number of women reading comics from the store has grown considerably, and the pattern shows no signs of changing. He has noticed other changes as well, like an increase in trade readers as opposed to those who like monthly pamphlets. "The market seems to be in a state of flux" Mitch says. All Star Comics is paying close attention to their customers to ensure that all of their needs are met.
All of that hard work and attention to customers paid off for All Star Comics in a big way when just after 4 years they won the Eisner Spirit of Retail Award. It's the highest commendation for comic book stores and celebrates shops who do an outstanding job of supporting comics at large and in their communities. Looking at the accomplishments of All Star, it's no surprise they won it.
Troy, Mitch, and their staff aren't resting on their laurels though. Each day offers new challenges and the changes in the comics market mean they have new customers and new ideas to share. The heart of their idea remains the same though. Mitch and Troy believe that comics stores are built on the communities in which they exist and with readers who love comics or still waiting to discover their love. "They already exist and are looking for places to foster them, just reach out and make yourself known to these groups and invite them to your space" Mitch says.
Click ahead to see full details and photos of All Star Comics.
All Star Comics (Store Info and Photos)
Store Info
Name: All Star Comics
Address: 53 Queen Street
Melbourne, VIC 3000 Australia
Phone: 61 3 8614 3700
Website: All Star Comics
Twitter: @ascmelbourne
Facebook: All Star Comics
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