Warner Bros. Executive Says Suicide Squad Bested Anything They Could Have Expected
08/08/2016 11:37 am EDT
Suicide Squad has had a tumultuous release week. Critics who saw the film in early screenings largely gave it mostly negative reviews, but the movie still set a new August record for Thursday night box office. The film followed that up with a stellar overall take on Friday but then dipped precipitously on Saturday. Despite the drop, the film still set a new August opening weekend box office record, but that record still falls short of the film's projected box office take.
Despite all of the ups and downs, Warner Bros. seems pretty pleased with Suicide Squad's performance.
"It bested anything that we could have expected," Jeff Goldstein, Warner Bros. distribution executive vice president told Variety. "The marketing campaign was brilliant and the performances by the cast, starting with Will Smith, Margot Robbie, and Jared Leto, were just extraordinary. They're fun and wicked and fans enjoy it."
As for the dissonance between critics and audiences, Goldstein said, "There's a major disconnect with between what the critics are saying and what audiences are seeing."
Warner Bros. is pleased for now, but it remains to be seen if Suicide Squad suffers a significant second-week box office drop-off of the kind that hurt Batman v Superman: Dawn of Justice, and what that would mean for its lifetime box office gross.
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