Game Of Thrones Goes Negative In New Campaign Ads

08/29/2016 05:57 pm EDT

HBO has released four new videos as part of the "GoT Party" marketing campaign for Game of Thrones Season 6's upcoming home media release.

The new videos see the campaign go negative. Cersei Lannister and Petyr "Littlefinger" Baelish both sling mud at their opponents, calling them murderer, bastard, and other such names. Daenerys Targaryen takes a less direct approach, simply dismissing the great houses of Westeros as spokes a wheel that she plans to break. Jon Snow, being too honorable for such tactics, simply surveys the people for their support.

Check out all four videos below.

The most-watched series in HBO history and a worldwide TV phenomenon, Game of Thrones returns with another power season. This year, after the shocking developments at the end of Season 5 – including Jon Snow's bloody fate at the hands of Castle Black mutineers, Daenerys' near-demise at the fighting pits of Meereen, and Cersei's public humiliation in the streets of King's Landing – survivors from all parts of Westeros and Essos regroup to press forward, inexorably, towards their uncertain individual fates. Familiar faces will forge new alliances to bolster their strategic chances at survival, while new characters will emerge to challenge the balance of power in the east, west, north and south.

Game of Thrones Season 6, containing all 10 episodes of the season and several special features, releases on Blu-ray and DVD on Nov. 15, 2016.

Game of Thrones Season 7 is currently in pre-production.Game of Thrones Season 7, the 7-episode long penultimate season, will air on HBO in 2017.

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