Preacher Turns a Church Upside-down in Times Square

05/23/2016 11:52 am EDT

In one of the crazier promotions for a new television program appeared in New York's Times Square this weekend. The Preacher debut was celebrated by something that would've looked perfectly normal at San Diego Comic-Con, but was a bit out of place in the busiest cross section of streets in the United States.

A church, designated All Saints Congregational, was turned upside down in the middle of the recognizable location. When fans stopped by to check it (and previews of the show projected on a huge screen) out, if they posted a picture on their favorite social media platform and showed the proof, they were given a USB powerbank branded with the show's logo.

These sorts of promotions are commonplace at conventions, but much rarer in the middle of a city, especially for a cable network show like this one on AMC. While there have been film promotions there, most TV promos (even for a show as big as Game of Thrones) hit other places in the city, smaller parks and plazas.

The pilot for Preacher aired Sunday night, and the show will return to AMC Sunday June 5.

Preacher is a supernatural, twisted and darkly comedic drama that follows a West Texas preacher named Jesse Custer, who is inhabited by a mysterious entity that causes him to develop a highly unusual power. Jesse, his badass ex-girlfriend Tulip and an Irish vagabond named Cassidy come together and when they do, they are thrust into a crazy world populated by a cast of characters from Heaven, Hell and everywhere in between.

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