Dragon Ball's Vegeta Is Selling Japanese Appliances These Days

12/19/2016 08:27 pm EST

If you happen to be named Vegeta, then you train a lot; It's just what you do. When it come to Dragon Ball, there are few characters in the franchise who work harder than Vegeta during training periods. The princely figure has a massive chip named Goku on his shoulders, and Vegeta will do whatever it takes to beat his sworn rival. Of course, one way to level-up power is by eating plenty of crisp veggies, and it looks like Vegeta is a big fan of that method.

UP NEXT: Dragon Ball Super Toonami Premiere Date Announced

After all, the Saiyan is lending his face these days to help sell refrigerators. And, yes, you can start making Freeza jokes now.

Over in Japan, Toshiba sells a brand of hi-end fridges which go by the brandname Vegeta. Typically, the home appliances are sold in stores with adverts featuring cozy, home-cooked meals. However, it seems like Vegeta from Dragon Ball felt it was time to spice up the bland marketing schemes.

Recently, Toshiba debuted a Dragon Ball Super crossover add wherein Vegeta sold out to help sell from stainless steel appliances. The poster sees one of the Vegeta fridges stuffed with an assortment of vegetables while the Saiyan Vegeta stands in the forefront with a less-than-pleased scowl. In his hand, Vegeta can be seen holding an entire head of lettuce, and it looks like it is only a matter of time until the character crushes the crispy snack.

Of course, this is no coincidence. Dragon Ball has a long history with food, and Vegeta's name resembles the word vegetable. Last year, Cup Noodles even capitalized on the Saiyan's appetizing name when they debuted a marketing campaign featuring the character. The company released a brand of Vegeta ramen which contained cabbage-and-bacon noodles and various other greens.

So, if you are in the market of a new fridge, you may want to look into international shipping when it comes to this Vegeta fridge. The appliance will come in handy with Dragon Ball Super unveils its new saga next year; The spacious fridge will be able to hold all the ramen and fried rice you can stomach!

You can check out the brief synopsis for the show's upcoming storyline below:

"At Goku's request, the Omni-Kings' "Tournament of Power" martial arts tournament between universes now begins! …But this also proves to be the beginning of universal destruction. What awaits the victors of this tournament, and the vanquished…?! How will these intense team battles between the elites of each universe turn out…?!"

A key visual released for the "Universal Survival" saga also shows several familiar characters. Both Omni-Kings came be seen along with the Great Priest and Universe 7's warriors. The powerful team houses fighters like Goku, Kuririn, Androids 17 & 18, Goku, Gohan, Vegeta, Piccolo, and more.

MORE: Dragon Ball Super Toonami Premiere Date Announced / English Dub Sneak Peek Revealed / Voice Cast Announced / Simulcast Confirmed

The Dragon Ball Super website also contains a short message from producer Shunki Hashizume. "Dragon Ball Super enters its new chapter, the "Universe Survival Arc". As you can see from the main visual, it'll be a full-throttle story where Goku and the rest of the Universe 7 warriors form a team to take on a tournament between universes!" he wrote.

"Artificial Human No. 17 and Majin Boo are there too, so personally I can't contain my excitement at the thought of what kind of fights we'll see! Look forward to this new chapter that'll be sure to feature super-intense battles with nonstop appearances by the elites of each universe!"

[H/T] Kotaku

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