To celebrate the holidays, Pepsi released an exclusive Apple Pie flavor to select fans on its social media profiles. Instead of a wide-release like most other new soda flavors, the soda-maker chose to giveaway just 1,500 bottles of the drink to followers on Twitter. Now that those Pepsi fiends are starting to get their giveaways, the beverage is suddenly some of the most expensive soda on the market.
With the soda's exclusive status, bottles of the nectar have been fetching premium prices on online marketplaces. A cursory glance at eBay shows dozens of active listings of Pepsi Apple Pie, anywhere from $49 to $250. One auction ended this Tuesday and tallied 39 bids, selling just north of $100.
"Failing at baking - especially this year - is nothing to be ashamed of, and we're celebrating those amateur bakers that are truly trying their best during a unique holiday season," Pepsi VP, Marketing Todd Kaplan said in a release announcing the soda. "With Pepsi Apple Pie, we're providing a refreshingly delicious twist on the traditional slice of apple pie, while making sure people have some fun and don't take themselves too seriously in the process."
Either way, it looks like the moolah is worth it because early reviews of the soda have been wildly positive. See what Pepsi drinkers are saying below.